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Initiatives represent individual AI use cases or solutions within your organization. Each initiative tracks a specific idea from conception through to deployment, giving you visibility into where every AI opportunity stands.

Stages

Initiatives move through four main stages, displayed as a kanban board:
StageWhat it means
IdeaA new AI use case has been identified but not yet evaluated
ValidatedThe idea has been assessed and confirmed as worth pursuing
In developmentActive work is underway to build the solution
DeployedThe solution is live and delivering value
Two additional statuses exist for initiatives that leave the main flow:
StatusWhat it means
On holdTemporarily paused, may resume later
ArchivedNo longer active, stored for reference

Ownership

When you create an initiative, you’re automatically set as the owner. If the initiative is part of a project you’re collaborating on with Kowalah, a Kowalah owner can also be assigned so both sides have visibility.
  • Customer owner — someone from your organization accountable for this use case
  • Kowalah owner (optional) — the Kowalah team member working on delivery
At least one owner must be assigned.

Creating an initiative

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Go to Initiatives in the sidebar, or open a project and click the Initiatives tab.
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Click “New initiative”
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This opens the creation form.
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Enter the details
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Provide a title (required, 5-200 characters). Optionally add:
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  • Description explaining the use case
  • Stage (defaults to “idea”)
  • Priority (none, low, medium, or high)
  • Department the initiative relates to
  • Tags for categorization
  • Project to associate with (optional)
  • Initiative details

    Each initiative tracks:

    Progress tracker

    Like projects, every initiative in the validated or in development stage has a progress tracker in the sidebar. This gives you an at-a-glance health check on the initiative.
    The progress tracker shows how far along the work is, the health of the initiative, who needs to act next, and the estimated completion date.
    FieldWhat it shows
    Progress percentageA visual gauge showing completion (0-100%)
    Health statusOn track, some risk, or concerned
    Status ownerWho needs to act next
    Estimated completionWhen the initiative is expected to finish
    The status owner tells you whose turn it is:
    StatusWhat it means
    Kowalah workingThe Kowalah team is actively building
    Waiting for your inputKowalah needs a decision or information from you
    Customer action neededSomething for your team to do
    Blocked externallyWaiting on a third party
    Under reviewBeing evaluated or reviewed
    If an initiative shows “Waiting for your input,” check the discussions tab or ask your Kowalah partner what’s needed. Quick responses keep initiatives moving through stages.

    Value tracking

    • Expected value — what you anticipate this initiative will deliver (e.g., “Save 100 hours/month in invoice processing”)
    • Actual value — measured results after deployment
    • Success criteria — how you’ll know the initiative succeeded

    Dates

    • Start date — when work begins
    • Target date — the agreed deadline
    • Estimated completion — the rolling estimate, updated as work progresses

    Linking to projects

    Initiatives can optionally belong to a project. When linked:
    • The initiative appears in the project’s Initiatives tab
    • It can be assigned to a specific project milestone
    • Project-level reporting includes the initiative’s status
    Standalone initiatives (not linked to a project) still appear in the main Initiatives view. Each initiative can have:
    • Tasks — actionable items for delivering the initiative
    • Discussions — threaded conversations about the work
    • Stakeholders — people involved (primary, collaborator, or watcher)
    • Resources — links to Expert Requests, Accelerators, documents, or other initiatives

    Projects

    The strategic workspaces that group initiatives

    Tasks

    Actionable items within initiatives

    Expert Requests

    Request expert work to build an initiative

    Milestones

    Link initiatives to project milestones